Making E-Commerce Agent-Ready
Get Recommended by Every AI Shopping Agent. Automatically.
New agent-commerce standards like UCP make your store transactable — AI agents can check out. LayerTen makes you recommendable — the store they choose over your competitors.
ChatGPT
Gemini
Perplexity
Claude
Copilot& moreThe shift is happening now
E-commerce discovery is moving from search engines to AI agents
YoY increase in AI-referred traffic to US retail sites
Source: Adobe Digital Economy Index
of Google searches now end without a click
Source: SparkToro
projected agentic commerce market by 2030
Source: Edgar, Dunn & Co
higher conversion from AI-referred shoppers vs. traditional
Source: eMarketer
The brands that optimize for AI agents today will own the next decade of e-commerce. The ones that don't will disappear from results.
Being readable isn't the same as being chosen.
Protocols like UCP let any store expose a catalog and accept an agent's checkout. But agents still have to pick one store over another — and the one with richer, better-structured product data wins the recommendation.
AI Buyer Agent
The genius negotiator
Parses natural language
"best espresso under $400, low noise, free returns"
Compares 847 merchants
price, reviews, delivery speed, return policy
Ranks by 23 weighted signals
not just price — trust, shipping, sustainability
Negotiates & completes checkout
payment, shipping address, coupon codes — all automated
Total time:4.2 seconds
Your Online Store
The vending machine
Query understood?
Can't parse natural language
Product match?
Keyword search: "espresso" → 43 results
Price comparison?
No API — agent can't read price
Reviews & ratings?
Embedded in HTML, not structured
Noise level?
Buried in a PDF spec sheet
Shipping terms?
"See checkout for details"
Returns policy?
500-word legal page, unstructured
Auto-checkout?
Not supported
Buyer agent
Genius negotiator
Your store
Vending machine
Recommendable
LayerTen turns your store into the one agents actually recommend.
UCP + LayerTen
UCP is the highway. LayerTen is the exit to your store.
UCP (Unified Commerce Protocol) is an open standard — backed by the Linux Foundation and major platforms — that lets AI agents read a merchant's catalog and complete checkout without a human browser. Shopify, WooCommerce, and others are rolling out native UCP support, so millions of stores are about to become transactable overnight.
That's the floor, not the ceiling. Every store with UCP still competes for the same recommendation slot inside ChatGPT, Gemini, Perplexity, and Claude. That's where LayerTen lives.
Solves checkout.
Agents can read your catalog, build a cart, and complete a purchase — if you expose a UCP endpoint. It standardizes the transaction.
The floor
Solves choice.
UCP doesn't tell an agent why to pick you over the next store. We enrich your catalog, attributes, and positioning so you win the recommendation in the first place.
The moat
You capture revenue.
Transactable + recommendable = the store the AI actually sends a buyer to, and the one that can close the sale when it arrives.
The upside
How LayerTen works
From invisible to irresistible — in four steps
No manual data entry. No code changes. Connect your store and we handle the rest.
Connect
One click. Every AI platform.
Connect your Shopify, commercetools, or BigCommerce store. LayerTen syncs your product catalog, pricing, inventory, and fulfillment data in minutes.
The onboarding
Enrich
Fill every gap agents need.
Our AI automatically adds structured attributes, standardized taxonomy, machine-readable delivery terms, and competitive positioning.
The magic
Optimize
Dynamic offers, not static data.
When a buyer agent queries your category, LayerTen generates the optimal response — the right product, at the right price, with the right terms.
The engine
Win
Track, compare, improve.
Track which agents recommend your products, which competitors appear alongside you, and how your conversion rates compare. A/B test offer strategies.
The payoff
Built on open standards
The protocols powering agent commerce
LayerTen integrates with every major agent commerce standard — so your products are accessible no matter which protocol a buyer agent uses.
Unified Commerce Protocol
by Linux Foundation
An open standard for exchanging product, pricing, and availability data between merchants and AI agents in a structured, machine-readable format.
Agent Commerce Protocol
by Commerce Foundation
Defines how AI buyer agents discover, negotiate with, and transact through seller endpoints — enabling automated purchasing workflows.
Agent-to-Agent Protocol
by Google
Google's open protocol enabling AI agents to communicate, negotiate, and coordinate tasks with each other across platforms and vendors.
Model Context Protocol
by Anthropic
Anthropic's open standard that lets AI models securely connect to external data sources, tools, and APIs — the foundation for agent integrations.
Agent Payment Protocol v2
by Stripe & Partners
A secure payment orchestration layer that allows AI agents to initiate, authorize, and complete transactions on behalf of users.
Visa Token & Agent Payments
by Visa
Visa's framework for enabling AI agents to make secure, tokenized payments using existing Visa infrastructure and merchant networks.
Same Product. Two Stores.
Only One Gets Recommended.
The Ordinary
Niacinamide 10% + Zinc 1%
One of the best-selling serums in skincare.
Sold on hundreds of websites.
When a shopper asks an AI agent where to buy it, only one store gets the recommendation.
Here's why.
The same product on two real websites
Both pages sell the exact same product. But look at what the AI agent actually sees ↓
What the AI agent extracts from each store
What does “buried in text” mean?
Beautique's product page does mention skin type, ingredients, and certifications. But it's all stuffed into one long description field:
A high-strength vitamin-and-mineral blemish formula with 10 percent pure niacinamide and one percent zinc PCA. Ingredients
Skin Type: Normal, Dry, Combination, and Oily. Skin Type
Skincare Concerns: Pores and Oiliness. Concerns
Free of parabens, formaldehydes, phthalates, mineral oil… Free Of
A human reads that wall of text and understands.
An AI agent needs each attribute in its own field:
Without structured fields, the agent can't filter, compare, or match your product to the shopper's specific request.
Same serum. Same brand. Same formula.
Sephora matches on 0 attributes. Beautique matches on 0.
The AI agent picks the store with 15. Every time.
This is exactly what LayerTen fixes.
We take your existing product data — the information already on your pages — and structure it so AI agents can read, compare, and recommend your products.
No manual data entry. No code changes. Connect your store and we handle the rest.
Data as observed in March 2026. Product availability and structured data may change. Sephora and Beautique are not affiliated with LayerTen.
How do you stack up against competitors in AI agent visibility?
Enter your store URL and up to two competitors. We'll analyze how AI shopping agents rank all of you across ChatGPT, Gemini, Perplexity, and Google AI Overviews. Free. No credit card. Results in 10 minutes.
Join 200+ merchants already optimizing for agent commerce
Your data is never shared. See our privacy policy.
Transparent pricing. No surprises.
Starter
- Up to 1,000 SKUs
- Agent visibility monitoring across 5 platforms
- Structured data enrichment
- Basic offer optimization rules
- Agent analytics dashboard
- Shopify integration
- Email support
Growth
- Unlimited SKUs
- All Starter features, plus:
- Dynamic pricing engine
- Context-aware offer optimization
- Competitive intelligence (share-of-agent-voice)
- A/B testing for offer strategies
- Priority support + dedicated onboarding
Enterprise
- Everything in Growth, plus:
- Negotiation engine (Phase 2)
- Custom decision rules and constraints
- Multi-brand / multi-store support
- SSO, SLA, dedicated CSM
- API access for custom integrations
- commercetools & BigCommerce support
All plans include a 14-day free trial. No credit card required.
Need a custom plan? Contact us at hello@layerten.ai
Who's behind LayerTen
Built by experts.
Founder & CEO
Taylan Yildiz, PhD
Taylan holds a PhD in Marketing from Stanford Graduate School of Business, where his research focused on how platforms shape consumer choice and seller strategy — the exact dynamics now playing out between AI agents and online merchants.
At Google, he spent years optimizing supply-side platforms — building the systems that help sellers surface the right product to the right buyer at the right time. From ad auction design to merchant feed optimization, he understands how platforms decide what gets recommended and what gets ignored.
That experience revealed a coming shift: the same recommendation logic that powers Google Shopping and programmatic ads is now being embedded into AI agents. Merchants who don't adapt their data for this new layer will lose — not to better products, but to better-structured competitors.
LayerTen is the company he built to solve that problem.
Stanford GSB
PhD in Marketing
Supply-side platform optimization
Council of Europe
AI & digital policy
Shopify Partner
E-commerce ecosystem
Our customers
Real stores, already agent-ready.
Got Questions?
Frequently asked questions
Want the full picture on data security? Read our privacy policy
The agents are already shopping. Are your products in the conversation?
Or email us at hello@layerten.ai