Question 1

What is agent commerce and why should I care?

Accepted Answer

AI shopping agents (ChatGPT, Google Gemini, Perplexity) are increasingly discovering, comparing, and purchasing products on behalf of consumers. Orders placed from AI searches on Shopify grew 13x year over year in Q1 2026, with AI traffic up 8x. If your products aren't optimized for these agents, you're invisible to the fastest-growing commerce channel.

Question 2

How is this different from SEO or GEO tools?

Accepted Answer

SEO optimizes for human search. GEO tools monitor brand mentions in AI answers. LayerTen goes further — we don't just track visibility, we actively optimize what your store responds with when an agent queries your products. Context-based smart pricing, contextual offers, structured data enrichment, and eventually real-time negotiation with buyer agents.

Question 3

Is dynamic pricing legal?

Accepted Answer

Yes. Offering a better price to an agent that asks is ordinary commerce — legally no different from a coupon or a negotiated deal, and contracts formed by AI agents are enforceable under US e-commerce law. What regulators are moving against is surveillance pricing — pricing based on a buyer's personal data. LayerTen never does that: our engine prices on query context and market signals only, with a full audit trail.

Question 4

Will smart pricing erode my margins?

Accepted Answer

No — you set the floor, and the engine never crosses it. Smart pricing isn't about discounting everything; it's about winning transactions you're currently losing to competitors with better data and static prices. Most offers close above what a blanket sale would have cost you.

Question 5

What about MAP agreements?

Accepted Answer

If you resell brands with minimum-advertised-price obligations, flag those products and LayerTen keeps offers compliant with your MAP terms.

Question 6

Is this surveillance pricing?

Accepted Answer

No — the opposite. Surveillance pricing uses personal data to charge people differently based on who they are. LayerTen's engine never sees personal data. It prices the deal — the query, the market, your rules — not the person. Any agent asking with the same context gets the same offer.

Question 7

Which platforms do you support?

Accepted Answer

We integrate with Shopify (via the App Store), commercetools, BigCommerce, and WooCommerce. For the AI agent side, we connect to all major protocols: Google's UCP, OpenAI's ACP, Anthropic's MCP, Google's A2A, and Visa's Trusted Agent Protocol.

Question 8

Do I need to change my existing website or checkout?

Accepted Answer

No. LayerTen works alongside your existing setup. We connect to your product catalog via API and optimize the responses that AI agents receive. Your website, checkout flow, and human shopping experience remain untouched.

Question 9

What do I get from the free audit?

Accepted Answer

We run an Agent Score analysis of your store and send you a report showing how AI shopping agents see your catalog, which product data they can and can't read, and how you compare to competitors you nominate. It's free, takes about 10 minutes, and needs no credit card.

Question 10

Is my data safe? Do you share it with anyone?

Accepted Answer

Never. Your product catalog, pricing rules, and business data are fully encrypted (AES-256 at rest, TLS 1.3 in transit) and completely siloed — no other merchant on LayerTen can see your information. We never sell, share, or use your data for cross-merchant insights. We're GDPR and CCPA compliant, offer EU data residency, and you can export or delete all your data at any time.

Plans that grow with your agent traffic.

Transparent pricing. No surprises.

Starter

Growth

Enterprise

Frequently asked questions

How do you stack up against competitors in AI agent visibility?