Context-Based Smart Pricing
The right offer for every agent, every query. Automatically.
The problem
A static price can't answer.
A human browsing your store sees one price. An AI agent asking “best niacinamide serum under $15 with free returns” is telling you exactly what it takes to win the sale — and a static price can't answer. Today, that context dies unread. The buyer's agent knows what would close the deal; your store has no way to hear it.
How it works
From query to closed deal — in one pass
Context in.
The agent's query carries intent, constraints, and urgency. LayerTen combines it with market signals: your inventory, demand, competitive position.
Offer out.
The engine computes the optimal response — price, terms, positioning — in under 100ms, per query.
Deal closed.
Offers are honored automatically at checkout through open commerce standards. No new payment rails, no checkout changes.
Your guardrails, always
You set the rules. LayerTen never crosses them.
You define margin floors, inventory rules, MAP restrictions, and how far offers can move. LayerTen never crosses them. Pricing is deterministic mathematical optimization — not an LLM improvising — so every offer is explainable and every decision is logged.
Margin floors
Offers never dip below the floor you set
Inventory rules
Scarce stock is never discounted away
MAP restrictions
Minimum-advertised-price terms enforced
Movement limits
You decide how far offers can move
Trust & compliance
We price the deal, not the person.
Smart pricing at LayerTen responds to what's being asked for — never who's asking. No personal data, browsing history, or buyer profiles ever enter the pricing engine. That means no surveillance pricing — the practice regulators are moving against — just context-aware offers with a full audit trail. Built for where regulation is going, including EU AI Act audit requirements.
What's next: the Negotiation Engine
Smart pricing answers each query with the optimal offer. The next step is a conversation: buyer agents making offers, your seller agent countering — full agent-to-agent negotiation built on open standards like UCP. It's in development now, with early access through our Enterprise program.
The stores that adopt smart pricing today will be the ones negotiating tomorrow.
How do you stack up against competitors in AI agent visibility?
Enter your store URL. We'll analyze how AI shopping agents rank you across ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Free · No credit card · Results in about 10 minutes
The free Agent Score now includes Pricing Readiness — can agents read your prices, promotions, and offer terms?
Working with a small group of early commerce partners.
Your data is never shared. See our privacy policy.